So much excitement in the press - both the travel trade and the newspapers - about "Sir Stelios" and his "plans to launch a new airline". He has so far bought a domain name - but if you read some of today's papers, you could be forgiven for thinking that the red-liveried airline "Fastjet" will soon be open for bookings.
At the risk of sticking my neck out, here's a prediction: Fastjet will never fly. I may be cynical, but I think it won't get off the ground because it is a red herring - this is just a chess move in Sir Stelios's somewhat bizarre games at the expense of easyJet.
He is a bored millionaire, and relishes a fight - and the limelight. Anyone with any sense would be happy to trouser his recent £57m dividend and leave the management with the headaches of actually running an airline. But that would be too "easy". Fastjet - what am I bet that it never sees the light, let alone the skies?